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Our Story

Our focus is on food nutrition, via supplying nutritious meat proteins to everyone in Rwanda​

  • Delicious barn raised chicken meat

  • Affordable free-range eggs

  • Enriching local farmers with strong and healthy day-old chicks

  • Empowering rural contract farmers with a sustainable source of income

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Poultry East Africa Ltd (PEAL) is a 100% Rwandan based and proudly Singaporean owned integrated poultry supplier. We were established in 2012 by Shumei Lam and family as a social impact investment – with the primary objective of providing affordable and accessible meat proteins to every Rwandan.


Since then, we have been committed to providing international standards of meat, eggs and day-old chicks at affordable prices to our valued customers.

Spanning across 10 hectares in Bugesera, our fully integrated facilities employ over 100 local staff and we work with a network of more than 230 contract farmers. 

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